Welcome to the new Hest Creative newsletter! A lot has changed in my business over the years. Entrepreneurship is a journey, and branding is the synthesis of that process. As I’ve grown personally, my offerings and services have evolved alongside me.
Right now, I’m more excited than ever about what’s to come. This moment marks a powerful merging of the old and the new, so let me take a moment to reintroduce myself and share what Hest Creative looks like today.
What Hasn’t Changed:
✨ My passion for branding, graphic design, and personal identity
With a background in architecture, design, and professional service marketing, this thread has always run through my work. Today, it looks like supporting fellow entrepreneurs and coaches through strategic coaching, especially when they’re facing what I call the identity crisis stage of branding.
It’s a phase I know well. I bring a unique perspective that helps people get unstuck, find clarity, and move forward with confidence. My private coaching and Branding for Coaches community are specifically designed to support those in active transition and finding their new "entrepreneurial" voice, as a service-based business owner. If you feel confused, lost, or overwhelmed… I’m here for you.
🐴 My passion for horses (which has only grown stronger)
Horses have been part of my life in every phase. When I first started my business, I wasn’t sure how to integrate them into my work, but the name Hest (which means "horse" in Norwegian) was a subtle placeholder for that possibility.
That “someday” is now.
Over the past year, I’ve partnered with Equus Insight in Washoe Valley to offer equine-assisted coaching services. We’re planning events, creative workshops, team-building sessions, and more. I also provide private equine-assisted coaching sessions that can focus on branding or go deeper into life transitions, leadership, career clarity, or personal growth.
If you’re in Reno/Tahoe (or just visiting this summer), come meet the herd!
🌿 My dedication to community, creativity, and nature
Partnering with Equus Insight has sparked a whole new wave of creativity. I love bringing people together in intentional ways—especially when those experiences involve mindfulness, connection to nature and animals, and mutual support.
Where I once focused on virtual gatherings, I’m now prioritizing in-person events that allow for deeper connection. Stay tuned: I hope to launch retreats and group coaching offerings soon!
🌍 My commitment to systemic change
My journey as an entrepreneur revealed that the corporate world wasn’t the right long-term fit—not because I didn’t appreciate its value, but because I felt compelled to change how we lead, shape workplace culture, and make work meaningful.
Through becoming an ICF-certified executive coach, I realized I could make that change by working from the outside in. Today, I offer team-building workshops with Equus Insight to help shift corporate narratives, making them more inclusive, supportive, and human-centered.
What’s Next
I hope this gives you a clearer sense of where I’ve been and where I’m headed. My brand will continue to evolve as I do, but my values will always be my anchor. I’d love to have you along for the journey.
This is the first issue of a new monthly newsletter, where I’ll share personal insights, resources, upcoming opportunities, and reflections from my work with clients and the herd.
Thank you for being here. More soon.
With warmth and creativity,
ICF Cert. Coach, Founder
Hest Creative
